北京市商业健身俱乐部开展现状调查和的分析.pdf

北京市商业健身俱乐部开展现状调查与分析 ABSTRACT Along with the vigorous development of the reform and opening up in China, people's living standards continue to improve, the pursuit of health, the high quality of life of a modern lifestyle. Under the background of national energetical support, our fitness market rapid development, people growing demand for commercial fitness club. This research through to the Beijing commercial fitness club operators, fitness coaches, management of members and the club itself, in order to understand the current situation, the Beijing commercial fitness club can better meet the needs of people scientific fitness and healthy living, promote the development of sports industry in Beijing. This article USES the literature material method, field survey method, questionnaire survey, expert interviews and other research methods, on the current situation of Beijing commercial fitness club to carry out investigation and research. Research results show that: 1. Relevant government laws and regulations, policy lagging, the sports market management mechanism is not sound, the management responsibility unknown, coupled with the lack of sports market management experience, make people access to the fitness club for consumer's enthusiasm is not high. Suggested the government macroeconomic regulation and control the problems arising from the management, supervision and standardize its operation process. 2. The convergence of Beijing commercial fitness club management course is larger, the lack of characteristic projects, the lack of service quality, management and master of none, all needs to be improved. Suggestions