白皮书案例集锦.pptxVIP

白皮书案例集锦Baidu Big Data Cooperation - Lanc?me Energy Lotion Case ShowCtr等，COREUSERSINDUSTRYUSERSPOTENTIALUSERSBaidu Big Data Cooperation - Lanc?me Energy Lotion Case ShowCOREUSERSINDUSTRYUSERSPOTENTIALUSERSBAIDU BIG DATA COOPERATION - L`oreal Night Cream Case ShowBAIDU KNOWS COOPERATIONEL ANR EYE CASE SHOW COREUSERSINDUSTRYUSERSPOTENTIALUSERSBAIDU KNOWS COOPERATIONEL ANR EYE CASE SHOW 专业知识：眼周肌肤光损伤用户洞察：四大高危用眼族群趣味小测试：用户用眼行为习惯调查百度大数据洞察：网民对策往期回顾：雅诗兰黛睡眠修护力COREUSERSINDUSTRYUSERSPOTENTIALUSERSBAIDU KNOWS COOPERATIONEL ANR EYE CASE SHOW CASE PERFORMACE REVIEW :KNOWS HOME PAGEROTATION PIC PROMOTIONKNOW CONTENT PAGEIN 3 WEEKS, PV : 360K+, UV : 290K+COREUSERSINDUSTRYUSERSPOTENTIALUSERSEnergy Lotion, is a big data cooperation.This product is to refresh the tired skin ,so in order to find a better way to communicate with TA, and spread our idea viral message at social side. We came up with a creative idea “ female tired index ”., which is close related to our audience and could arose their interest. Let`s seeArose interest involvement. Feel connected to this product.This is a layout for MO social communication.This is another recent case for L`oreal Revitalift Night Cream. They　launched a product embrace a concept of “Sleep a beauty sleep.They like lancome`s tired report, so we initiate another point that is “Sleeping quality report” We analyze the demographic pattern of those whose search query is related to sleeping quality.And produce such report, how sleeping quality is related to different age of female,different region, constellation, blood type of female.” 睡眠修复产品，睡一晚光学美容觉。能做出什么不一样。 挖掘睡眠相关的搜索query。经分析发现，不同年龄，不同地域，职业，星座等的女性睡眠质量都有其特点，那将其作为“中国女性睡眠白皮书”，最后结合该款产品在social 等各个平台上面传播。微信social，百度音乐硬广， mini site，PC, MO置换媒体投放。1.3护肤人群关注知识类频道，尤其是知道。期待被教育。天然很重要。EL 多次合作，多屏时代