《management教学资料》chapter 8.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * * 企业为实现其有形资产价值而将公司资产全部或分块出售。 清算战略 企业出售分部、分公司或任一部分，以使企业摆脱那些不营利、需要太多资金或与公司其他活动不相适宜的业务。 剥离战略 通过减少成本和资产对企业进行重组，以加强企业所具有的基本的和独特的竞争能力。 收缩战略 紧缩战略 定义 战略 分类 Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall 8–* SWOT analysis Strength (W) Weakness (W） Opportunity (O)） SO Strategy (Growth) WO Strategy (turnaround/ Change) Threat（T） ST Strategy (Diversification) WT Strategy (Retrenchment/ Defense) Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall 8–* 3.1.4 Corporate Portfolio Analysis Managers manage portfolio (or collection) of businesses using a corporate portfolio matrix such as the BCG Matrix. BCG Matrix Developed by the Boston Consulting Group Considers market share and industry growth rate Classifies firms as: Cash cows: low growth rate, high market share Stars: high growth rate, high market share Question marks: high growth rate, low market share Dogs: low growth rate, low market share Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall 8–* Exhibit 8–4 The BCG Matrix Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall 8–* 3.2 Competitive Strategies 3.2.1 Competitive Strategy A strategy focused on how an organization will compete in each of its SBUs (strategic business units). Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall 8–* 3.2.2 The Role of Competitive Advantage Competitive Advantage An organization’s distinctive competitive edge. Quality as a Competitive Advantage Differentiates the firm from its competitors. Can create a sustainable competitive advantage. Represents the company’s focus on quality management to achieve continuous improvement and meet customers’ demand for quality. Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall 8–* The Role of Competitive Advantage (cont’d) Sustainable Competitive Advantage Continuing over time to effectively exploit resources and develop core competencies that