2005-2006中国广告市场分析展望[60p].pdfVIP

2005-2006 2005 2005 2005 CTR2006 ? ? ? 1. ? 2.“ ”“ / / / “ ? 3.“ “ “ ” “ ” ? 2003-2005 17:00-24:00 2003 CTR ? 2005 3000 2800 2600 2400 2200 2000 1800 1600 1400 1200 1000 800 600 400 200 0 1217.93 2002 2005 1692.52 3399%% 2222%% 2071.98 1188%% 2439.48 2003 2004 18 2005 CTR 50% 40% 39% 30% 20% 10% 0% 2003VS2002 2005 22% 2004VS2003 18 18% 2005VS2004 CTR 2000 1800 1600 1400 1200 1000 800 600 400 200 0 1199%% 2211%% ? ? 2005 ? 2005 ? 2005 1 2211%% 11%% 1188%% 2222%% 2266%% 3399%% 8844%% 7799%% 2003 2004 2005 CTR 2004 1% 2% 19% 4% 2005 1% 2% 16% 5% 74% ? ?1 ?3 76% 2% CTR 5 800 750 700 650 600 550 11