FleaNet A Virtual Market Place on Vehicular Networksfleanet车载网络虚拟市场.pptVIP

FleaNet : A Virtual Market Place on Vehicular Networks Uichin Lee, Joon-Sang Park Eyal Amir, Mario Gerla Network Research Lab, Computer Science Dept., UCLA Advent of VANETs Emerging VANET applications Safety driving (e.g., TrafficView) Content distribution (e.g., CarTorrent/AdTorrent) Vehicular sensors (e.g., MobEyes) What about commerce “on wheels”? Flea Market on VANETs Examples A mobile user wants to sell “iPod Mini, 4G” A road side store wants to advertise a special offer How to form a “virtual” market place using wireless communications among mobile users as well as pedestrians (incl