讲义三市场竞争和对策(长江商学院陶志刚)[57p].pptVIP

管理经济学 陶志刚 Competitive dynamics市场竞争和对策 Shrimp game 捕虾游戏 Three firms (A,B and C) in an island: each incurs a cost of $5 per pound of shrimp, and each can catch at most 75 pounds per day 共有三家捕虾公司,每家公司每天最多能捕75磅虾,捕每磅虾的成本为$5 The price of the shrimp: P=45-0.2(A+B+C) 市场能承受的价格(P)取决于总供应量(A+B+C) Strategic Situations 需要策略性思考的情景 parties actively consider the interactions with one another in making decisions 一方做决策时会主动将另一方的反应纳入考虑 game theory – a set of ideas and principles to guide strategic thinking 博弈论—指导策略性思考的一套理念和原理 equilibrium concepts 均衡的概念 representative games 典型的博弈 John Nash美丽心灵 Nash