Personalized Ranking Model Adaptation for Web Search个性化排序模型对网络搜索的适应性.pptxVIP

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Personalized Ranking Model Adaptation for Web Search个性化排序模型对网络搜索的适应性.pptx

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Personalized Ranking Model Adaptation for Web Search个性化排序模型对网络搜索的适应性

Personalized Ranking Model Adaptation for Web Search Hongning Wang1, Xiaodong He2, Ming-Wei Chang2, Yang Song2, Ryen W. White2 and Wei Chu3 Searcher’s information needs are diverse Exploring user’s search preferences 2 SIGIR 2013 @ Dublin Ireland Personalization for web search Exploring user’s search preferences 3 SIGIR 2013 @ Dublin Ireland Existing methods for personalization Extracting user-centric features [Teevan et al. SIGIR’05] Location, gender, click history Require large volume of user history Memory-based personalization [White and Drucker WWW’07, Shen et al. SIGIR’05] Learn direct association between query and URLs Limited coverage, poor generalization 4 SIGIR 2013 @ Dublin Ireland Personalization for web search Major considerations Accuracy Maximize the search utility for each single user Efficiency Executable on the scale of all the search engine users Adapt to the user’s result preferences quickly SIGIR 2013 @ Dublin Ireland 5 Personalized Ranking Model Adaptation Adapting the global ranking model for each individual user 6 SIGIR 2013 @ Dublin Ireland Personalized Ranking Model Adaptation Adjusting the generic ranking model’s parameters with respect to each individual user’s ranking preferences 7 SIGIR 2013 @ Dublin Ireland Linear Regression Based Model Adaptation Adapting global ranking model for each individual user 8 SIGIR 2013 @ Dublin Ireland Instantiation example Adapting RankSVM [Joachims KDD’02] 9 SIGIR 2013 @ Dublin Ireland Ranking feature grouping I Grouping features by name - Name Exploring informative naming scheme BM25_Body, BM25_Title Clustering by manually crafted patterns SIGIR 2013 @ Dublin Ireland 10 PageRank BM25_Title BM25_Body BM25_Anchor tfidf_title qn,dj 1.0 1.3 0.7 0.2 0.9 qn,dj 0.8 0.2 0.3 0.1 0.1 qm,dk 0.2 0.7 0.6 0.2 0.5 Ranking feature grouping II Co-clustering of documents and features – SVD [Dhillon KDD’01] SVD on document-feature matrix k-Means clustering to group features SIGIR 2013 @ Dublin Ireland 11 PageRank BM25