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Jumyeong Kim 11340696046 Xinyi Goh 11349086092 Market study of Coca Cola company C Overview of Beverage industry and Non-alcohol business trend in the world and in China Coca Cola business model and brands and products The consumer value Coca Cola created and What can Coca Cola do to make clients happy and loyal Consumer market analysis of Coca Cola SWOT and Competitor analysis in China How to face the challenges in China Contents C Overview of Beverage Industry Non-alcohol Business Trend in the World Oligopoly(intense competition) Limited growth opportunity (endeavor to diversify offerings) Changing consumer tastes Volatile commodity costs Historically dominated by Pepsi and Coca Cola Distribute via sizable bottling subsidiaries Consumer preferences drive product diversification (growing awareness of health issues). Demand for bottled water, low-sugar drinks, RTD tea increases C Overview of Beverage Industry Non-alcohol Business Trend in China 1980s 1990s Early 2000 Present Future Carbonated beverages : Coca Cola, Pepsi Bottled Water: Wahaha, Robust, Nongfu Tea beverages and fruit juice: Master Kong Uni-president domestic beverage industry has a huge market-based enjoys a great room for growth size of the industry will continue to expand Bottled water, tea drink, protein drink will increase rise of healthy drinks Dominated by 6 brands Nongfu Spring Master Kong Wahaha Uni-president Robust Nestle Growth is limited but large consumer base Consumers’ need of natural, low sugar, healthy beverage Rapid growth Dominated by 2 brands Master Kong Uni-president account for about 80% of the market share C Coca Cola business model brands products Coca Cola Business Model Canvas Value Proposition Quench thirst Cool down on hot days Get sugar Familiar Taste Feel one of the cool guys Happiness Uniquness (special feeling) For Distributors: Winning product Guaranteed to sell Customer Segments Mass Market Chi