Quantifying the Economic Impact of Community Events量化社区活动的经济影响.pptVIP

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Quantifying the Economic Impact of Community Events量化社区活动的经济影响.ppt

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Quantifying the Economic Impact of Community Events量化社区活动的经济影响

Quantifying the Economic Impact of Community Events What Community Events Give Rise to Community Economic Impacts? Public Budget Concerns Program evaluations are more commonly found today Increasing pressure to justify public investment Sound evaluation can be instrumental in getting public buy-in Is it worth the effort? Economic Impacts of Community Events Can be used to estimate benefit/cost of public investment Can be instrumental in gaining public support Can be used to gain corporate sponsorship of events Can be combined with other studies to measure the economic impact of tourist activities within the community Project Appraisal vs. Evaluation Project appraisals: What is expected to happen used in the process of deciding if resources should be applied to the project Project Evaluations: What did happen used in the process of reviewing the performance of a project Measuring the Economic Impact of Community Events Three components make up an economic impact Direct Impact Indirect Impact Induced Impact Direct Impacts of Events Purchases directly linked to the event itself Local purchases for event Patrons’ purchases while at event or within the event’s host community Vendors’ purchases while at event or within the event’s host community All purchases must be directly attributable to the event and remain within the region Purchases that would have taken place in the absence of the event should be excluded Indirect Impacts Secondary effects that are derived from the direct impacts Direct expenditures lead local suppliers to purchase more inputs. Some of these purchases are local. These secondary purchases by local businesses represent the indirect impacts Indirect Impacts, Cont’d Rodeo event buys $100 worth of feed grain from a local wholesaler Local wholesaler buys $75 of feed from local farms Local farms buy $50 of seed and fertilizer from local supplier Local supplier buys $15 of packaging material from local producer Total impact = 100 + 75 + 50 +