Scaring Them into Learning! Using a Snake Screen to Enhance让他们学习用蛇的屏幕来增强.pptVIP

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Scaring Them into Learning! Using a Snake Screen to Enhance让他们学习用蛇的屏幕来增强.ppt

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Scaring Them into Learning! Using a Snake Screen to Enhance让他们学习用蛇的屏幕来增强

Scaring Them into Learning!? Using a Snake Screen to Enhance the Knowledge Transfer Effectiveness of a Web Interface Ned Kock Sanchez School of Business Texas AM International University Outline of presentation Evolutionary theorizing in IS. Evolution of psychological traits. Evolved psychological traits today. Evolution and correlation. Surprise-enhanced cognition. Experiment using a snake screen. Special thanks Ruth Chatelain-Jardon Jesus Carmona Ruth and Jesus are doctoral students at the Sanchez School of Business, Texas AM International University Evolution and IS: Key researchers Several researchers have been conducting evolutionary theorizing in information systems (IS): Chon Abraham, Iris Junglas, Blake Ives, Rick Watson (basic human drives and behavior toward technology). Gad Saad, Barbara Fasolo, Alison Lenton, Peter Todd, (online mate selection). Don Hantula, Diane Brockman, Carter Smith, Amy Rajala (electronic consumer behavior). Geoffrey Hubona, Gregory Shirah (electronic user interface design). John Mingers (autopoiesis and self-organizing information sytems). Jaana Porra, Michael Parks (colonial systems and virtual communities). Amanda Spink, Charles Cole (information search and use behavior). Evolutionary theorizing in IS Evolutionary theorizing in IS may take many forms. One of these forms is theorizing about the survival-related evolution of psychological traits among our ancestors that may be associated with interesting IS phenomena. This type of theorizing may provide the key to many counterintuitive predictions of behavior toward technology. Many of the evolved psychological traits (a.k.a. instincts) that influence our behavior are below our level of conscious awareness; that is, often those instincts lead to behavioral responses that are not self-evident to us. Average faces are attractive Vertical distances seem longer Evolution of psychological traits Evolved psychological traits today Example: Attention to colors Evolution and correlat