What Really Works Charles Warner真正的作品查尔斯华纳.pptVIP

What Really Works The book What Really Works: The 4+2 Formula for Sustained Business Success is based on a five-year, intensive research project with the help of 50 leading academics and consultants to analyze the experience of 160 of companies over a ten-year period. What Works The researchers identified eight elements – four primary and four secondary – that directly correlated with superior corporate performance as measured by total return to shareholders. Winning companies achieved excellence in all four primary elements, plus two of the secondary ones – hence the 4+2 formula. What Doesn’t Work The research found no correlation between a company’s investment in technology and its total return to shareholders over the decade of the study. The research found no correlation between corporate change programs and achieving superior results in total return to shareholders. The research identified four types of companies from 1986-1996: Winners Climbers Tumblers Losers The 4+ 2 Formula for Business Success Four primary elements: Strategy Execution Culture Structure Four secondary elements: Talent Leadership Innovation Mergers and partnerships Winners Had high scores in all four primary elements. Strategy, execution, culture, and structure And high scores in at least two of the secondary elements. Talent, leadership, innovation, and mergers and partnerships. Primary Element: Strategy Devise and maintain a clearly stated, focused strategy. Whatever the strategy, it will work if it is sharply defined, clearly communicated, and well understood by employees, customers, partners, and investors – all stakeholders. One of the key mandates of winning companies was a focus on growth. Enabling a doubling of the existing core business every five years. Primary Element: Execution Develop and maintain flawless operational execution. Winners consistently meet the expectations of their customers by delivering on their value proposition. Bad quality will hurt. A company cannot affo