White Weddings Routledge白色婚礼劳特利奇.pptVIP

White Weddings Romancing HeterosexualityinPopular Culture, 2nd edition by Chrys Ingraham Chapter 3: Romancing the Clone: The White Wedding “Match a pretty girl with a handsome guy. It’s true love, now don’t be shy. Dress them in a tux and a wedding gown…. They’re the happiest couple in town! Next a chapel wedding for the bride and groom, then send them off on their honeymoon. Now move them into their family home… add special stickers to make it their own! The time has come for a sweet surprise… a dear little baby with love in her eyes! Inside! A baby for you after saying ‘I do!’.” Family Corners toy by Mattel Romancing the Clone: The White Wedding Romancing heterosexuality in a manner such as that of the Family Corners toy—images common to a wide variety of children’s toys—ensures an ongoing wedding market that also preserves patriarchal authority, racial separation, and a heterogendered view of the world. These images perpetuate the myth that housework and family are the exclusive domain of women and they keep in place an expectation that women must be dependent on men for the survival of the family. Romancing the Clone: The White Wedding One of the key organizing principles of the wedding market: All brides are beautiful! Estée Lauder has long used an advertising campaign for its perfume depicting a white, blond flower girl in a white dress looking up into the eyes of a white, blond bride in a white wedding gown. The only text in the ad says “Beautiful,” establishing the white bride and the future bride as standard-bearers of what counts as beauty. What’s not said but is implied in bridal magazines, children’s toys, popular film, television, and advertising is that something is wrong with people who do not marry. The sites establish what counts as beautiful in mainstream American popular culture—a woman who is white, fair, thin, and female. Romancing the Clone: Consequences For anyone who doesn’t meet these standards the effects can be moderate to seve