mediarelationstoolstechniques.docVIP

Media Relations Tools Techniques Below are descriptions and tips for using the most common media relations tools. A combination of these tools, spread over time, is the basis of a good media relations campaign. Use every available channel of communication to get your message out to the community. Always look for fresh “hooks” to increase your media exposure. Be sure to include a contact name, phone number (alternate phone number if available) and email address on all media documents so interested reporters can get in contact with you. Media Advisories / Media Alerts are brief, one, written notices designed to alert the media of an upcoming news event, such as a news conference. Advisories include the who, what, where, when and why of your activity. Examples of what visuals will be available for photographs and video is also a good idea to include. In providing the media with complete information, an advisory should include background information on the existing severity of a traffic safety threat, and introduce the traffic safety program that addresses this problem. The actual name of the program and the dollar amount of the OTS grant should be disclosed as well. Reporters may want to conduct their own research prior to your event. You can help to point media in the right direction by providing the OTS Marketing and Public Affairs telephone number (916-509-3063) and the OTS Web site address (). Be sure to also include parking information and directions. Language should be enticing and in the future tense. Advisories should be sent via fax or email two or three days before an event and followed by a phone call. Remember, weekly newspapers need more lead time than dailies. Radio and TV generally need two days notice. Call your local television stations and ask for the name of the News Assignment Editor, who should always receive the media advisory. Some stations may choose not to give you a name and instruct you to send information directly to the News De