刘超然本科毕业创作汇报2.doc

保密类别编 号院(系)别 艺术设计学院 专 业 艺术设计 班 级 09艺设（包装转本） 姓 名 刘超然 学 号 201107010 指导教师 周娅汝 中国传媒大学南广学院 2013年 月 日ABSTRACT As for the brand,when you resonate with the idea of it,you will appreciate its design,its products,and it bring you more details on the senses.To promote a brand successfully,you must firstly satisfy the audiences thoughts.The alcohol product on the domestic market at present are almost the same,always stays in the static function and visual forms of packaging and promotion.Wine products are sometimes more as a gift,expensive and exquisite packaging,but we would have ignored the nature of the wine.Some wine brands are in the form of single and excessive packing, caused the waste of resources.Although lots of the young are in favour of the wine,but more people in this group take them as a tool for livening things up.Whether foreign nor domestic wines,the most easily overlooked thing is the cultural background of them,the current domestic ,no matter from the function or forms of the wine packaging ,few meet young peoples psychological needs. Depending on the detail investigation and research to the packaging structure ,color and supplementary materials of liquor brand in domestic or abroad market,also we sum up its packaging characteristics ,find out new wine brand packaging form and create a new wine brand concept, the new form of packaging would advocate environmental protection and the moderate packaging also it would slam the door of the drab and excessive packaging.We are looing for the contact between the design function and the social need.The five lines of Red square is different from the previous wine products,it mean to give audience the new understanding of the preset wine ,and it also brings the freshness of the collision and blend of eastern and western cultures.Though the exploration on the mode of producting packaging and bran promotion,we are aimed to find the balance between art,design and l