当代市场调研02【21页】.pptVIP

Learning Objectives Learning Objectives The Marketing Research Industry Copyright ? 2002 South-Western/Thomson Learning CHAPTER two Learning Objectives 1. To appreciate the structure of the marketing research industry. 2. To comprehend the nature of corporate marketing research departments. 3. To learn the various types of firms and their research functions in the market research industry. 4. To understand the impact of the Internet on the marketing research industry. 5. To learn who uses marketing research. 6. To understand the growing importance of strategic partnering. 7. To appr