销售管理有利润的客户关系10【22页】.pptVIP

New-Product Development and Product Life-Cycle Strategies Chapter 10 Objectives Understand how companies find and develop new-product ideas. Learn the steps in the new-product development process. Know the stages of the product life cycle. Understand how marketing strategies change during the product’s life cycle. Case Study $50 billion in profits over 27 years Early new-product development relied heavily on copying the competition $4.2 billion annually invested in R D Innovation is critical to Microsoft’s future success Much of R D efforts are Internet related Many new products and services