工商管理、市场营销、财政学、会计学、财务管理专业本科培.doc

工商管理、市场营销、财政学、会计学、财务管理专业本科培养计划 Undergraduate Program for Specialty in Business Administration, Marketing, Public Finance, Accounting, Financial Management 一、培养目标 Ⅰ．Educational Objectives 工商管理专业培养具备管理、经济、法律与企业管理方面的知识和能力，能在企事业单位及政府部门从事管理，以及在教学、科研方面工作的工商管理高级专业人才。 The Business Administration program is designed to enable students to develop a career of management, education and research in business sectors, organization and government with the knowledge and skills of management, economy, law and enterprise management. 市场营销专业为工商企业培养在市场营销方面具有一定特长的中高层企业经理人才。特色是使掌握企业管理综合知识的学生在市场营销的市场研究、营销策划、网络营销、消费行为分析、销售渠道及物流管理等方面掌握系统的理论和实践技能。本专业注重加强学生在外语、计算机信息管理和人际沟通等方面的能力。 The marketing program prepares students to be professional managers in marketing. The specialized training gives them the expert knowledge and ability to apply on the marketing analysis, marketing planning, consumption behavior analysis, marketing channel and on the logistic management. The program helps to develop skills to use a foreign language, expertise in information technology and ability to communicate effectively with people. 财政学专业培养具备财政税收基本知识和相关理论及实践能力的专业人才。本专业要求学生了解财政学发展及中国税收制度的沿革和发展，掌握各税种的实质和内容，并将所学的理论知识灵活运用于企业税收筹划与税收征收管理，同时熟悉如社会保障等财政学领域的新兴问题。本专业培养的学生可到各类企业、跨国公司、证券机构从事税收筹划工作，也可到财政局、税务局等国家机构从事相关的税收管理工作，还可以到高等院校、科研单位从事教学和科研工作。 Public finance is to train professionals with fundamental knowledge of public finance taxation and abilities to put related theories into practice. We require students to understand the history and development of public finance and the tax policies in China, to master the essential and contents of all kinds of taxes and smartly put them into enterprises’ tax planning and tax levying management, meanwhile to get familiar with the newly-built issues concerning public finance such as social security. Our students are expected to handle tax planning in all kinds of enterprises, cross national companies and securities, to handle tax management in public finance bureaus and revenues,