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黑龙江东方学院 本 科 生 毕 业 论 文 国美电器资本运营效率问题研究 姓名 学 号 054312112 专 业 班 级 200 指导教师 学 部 管理学部 答辩日期 20年05月22日 国美电器资本运营效率问题研究 摘 要 资本运营效率衡量企业兴衰存亡的重要指标，国美电器作为当今家电连锁零售企业的领头，因此选择国美电器的资本运营效率作为研究，对国美电器资本运营效率强的现实意义。 为了找出国美电器资本运营中的症结，并针对症结提出有针对性的解决对策，提高其资本运营的效率，，从定性角度分析影响资本运营效率的因素：资本结构不合理、资本运营观念落后、运营方式单一、资本运营控制战略缺位、资本运营人才缺失、资本扩张速度过快；通过建立指标体系从定量角度分析出、偿债能力、营运能力以及战略控制能力最后提出提高国美电器资本运营效率的对策：拓宽融资渠道、改变资本运营观念、完善资本运营控制战略。 关键词：国美电器；资本运营；资本运营战略资本运营效率Research On The Problems of Efficiency of Capital operations in Gome Abstract Capital is a measure of operating efficiency of enterprises rise and fall of the important indicators of survival, todays household electrical appliance chain Gome as the leader in the retail business, its capital efficiency is not only about the merits of its own development, but also on other operating capital of a retail business Set an example and reference. Therefore, the choice of Gomes operating efficiency as the capital study, the appliance chain Gome and the whole retail industry operating efficiency of the capital have a strong practical significance. In order to find out Gome capital operation in the crux of the problem and propose targeted against crux of the solution, improve the efficiency of its capital operation, the first combination of operating efficiency of capital theory, from a qualitative point of view of its impact on capital efficiency factor : Capital structure is irrational, backward concept of capital operation, the way a single operation, lack of capital operational control strategy, capital operation talent missing, the rate of expansion capital too fast and then, through the establishment of capital efficiency evaluation index system, from a quantitative point of view of Impact of its capital for the operating efficiency of factors: profitability is weak, poor solvency, viability and strategic control of the weaker end, the above analysis, Gome cap