耐克公司.pptVIP

耐克公司 The introduction of the Nike company Some information about Nike NIKE, Inc. The Nike Swoosh Logo. Type: Public corporation Founded: 1972 Headquarters: Beaverton, Oregon Key people: Phil Knight, chairman and co-founder Mark Parker, CEO Bill Bowerman Industry: sporting goods Products: Athletic shoes, apparel, sports equipment, accessories Revenue: $15.0 billion (FY 2006)[1] Employees: 26,700 (2006) Website: / Corporate influence Nikes influences stretch from its production systems to it fashions, while along the way developing technologies. Their advertising campaigns often involve sponsored athletes like Tiger Woods, Ronaldo and Michael Jordan. Corporate influence Nike is also well known for its strong sponsorship agreements with athletes, leagues and federations, as well as many of the worlds top football (soccer) clubs and national teams, including Manchester United, Inter Milan, NK Maribor, Celtic, FC Porto, Paris Boca Juniors, Brazil, the Netherlands, Russia, Morocco, India, South Korea, Turkey, Mexico and the United States mens, womens, and Australia to produce their equipment. On December 23, 2005, Nike signed a 5-year contract (beginning January 1, 2006) with the India Cricket Team to become their official apparel supplier for $43 million. Nevertheless Nike does not have an India-specific website or any mention of cricket on N. Timeline The 1960s * 1964 Phil Knight partners with University of Oregon track coach Bill Bowerman to form Blue Ribbon Sports, a US distributor for Japanese-made Tiger running shoes. The 1970s * 1971 The mark now known as the Swoosh is created by graphic design artist Carolyn Davidson in June. Several weeks later, Jeff Johnson suggests the name Nike for the first shoes that will bear the Swoosh mark. Timeline * 1972 The first line of Nike footwear is introduced, including the so-called Moon Shoe that features a waffle sole, which is distributed to athletes competing in the US Olympic Track Field Trials in Eu