综合商务英语教程四册2章.pptVIP

综合商务英语教程 四册Unit 2 Globalization Objectives  Focus  1.1 Basic Concepts Concerning Globalization  1.2 Cases of Globalization  1.3 Personal Attitude towards the Trend of Globalization  Sum-up  Assignment Objectives When the learners finish learning this unit, they should be able to understand basic concepts concerning globalization list some examples of globalization express personal attitude towards the trend of globalization Focus Understand Globalization with Examples of Multi-national Companies Express Personal Understandings and Attitude towards the Phenomena of Globalization  1.1 Basic Concepts What is your understanding of globalization? What is the globalization of market and globalization of product? The following words and phrases are some important terms in globalization. Try to find their meanings in the dictionary and find some cases concerning these ways of merging. 1. Look at the following pictures and work out: Can you identify the type of the following companies? Are they multi-national companies or are they domestic companies? What industries are they in? What are the advantages of multi-national companies over the domestic ones? 2. Team Work: Choose one of the following top ten of the 500 largest corporations in the world ranked by Forbes in 2013 and try to find some information about the globalization strategies of the companies. Present your findings to your classmates in group of four. 3. Role Play: Your company is a domestic company which mainly produces Tang suit. The CEO of an American company wants to set up a joint venture which produces and sells Tang Suit in America. You are asked whether to start the cooperation or not. Present your ideas to the whole class while considering the following questio