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名词解释 1. Ethnorelativism 民族相对主义An acquired ability to see many values and behaviors as cultural rather than universal 2. Ethnocentrism 民族优越感：belief in the intrinsic superiority of the nation, culture, or group to which one belongs, often accompanied by feelings of dislike for other groups 3. Collectivist culture 集体主义文化 4. Culture shock 文化冲突：a condition of disorientation affecting someone who is suddenly exposed to an unfamiliar culture or way of life or set of attitudes 文化冲击（突然处于一个与前大不相同的社会和文化环境中因而感到困惑、忧虑、烦恼的心情）Non-verbal communication 非语言交际 6. Individualism 个人主义individualism to refer to the behaviour of someone who likes to think and do things in their own way, rather than imitating other people. 7. Low-context culture 低语境文化 问答题 1. Describe the different ways in showing hospitality（好客） between Chinese culture and western culture 2. What are the differences on receiving gifts between Chinese and westerner? 3. Why do many Chinese people tend to ask about age, martial status（婚姻状况）, and even salary （薪水）when first meeting one another? 4. What is the significance of Nonverbal Communication? 5. Explain high-context culture and low-context culture. 答案： 名词解释 2、Ethnocentrism民族优越感 is negatively judging aspects of another culture by the standards of one‘s own culture. It is the technical name for the view of things in which one‘s own group is the center of everything, and all others are scaled and rated with reference to it. 3、Collectivism: 集体主义文化 ?it?is?characterized?by?a?rigid?social?framework?that?distinguish?between?in-groups?and?out-groups?.people?expect?their?in-group?to?look?after?them?,and?in?exchange?for?that?they?fell?they?owe?absolute?loyalty?to?the?group?.collectivism?means?greater?emphasis?on?(1)the?views?,needs?,and?goals?of?the?in-groups?rather?than?oneself??(2)social?norms?and?duty?defined?by?the?in-group?rather?than?behavior?to?get?pleasure??(3)beliefs?shared?with?the?in-group;?rather?than?beliefs?that?distinguish?self?from?ingroup