MKT603B_PERSONNEL PERFORMANCE.pptVIP

BSBMKT603B S1 2011 GN MANAGE THE MARKETING PROCESS PERSONNEL PERFORMANCE BSBMKT603B S1 2011 GN PERSONNEL PERFORMANCE There is a number of different areas in a Marketing operation that perform different functions. To measure each areas performance we need to chose suitable performance measures. What may be suitable for Advertising is not likely to suit Sales. Measuring Product performance is different from measuring Distribution performance. BSBMKT603B S1 2011 GN PERSONNEL PERFORMANCE Each staff member should have a set of targets or expectations that are able to be measured. These requirements should be clearly understood and a regular assessment of performance against targets done. BSBMKT603B S1 2011 GN PERSONNEL PERFORMANCE Some of the areas may be: Sales Marketing Advertising and Promotion Distribution Administration BSBMKT603B S1 2011 GN PERSONNEL PERFORMANCE Each person working in these areas needs to have clearly understood the performance levels required in the position. These performance levels need to relate to the area that the employee is responsible for. Performance evaluation should be scheduled at regular intervals and be consultative as well as non threatening. BSBMKT603B S1 2011 GN PERSONNEL PERFORMANCE Each company will have its own set of performance requirements which will relate to the appropriate areas BSBMKT603B S1 2011 GN PERSONNEL PERFORMANCE Example For Sales performance the following measures could be used Product Knowledge Presentation Number of Sales Presentation Sales Achieved Repeat Orders BSBMKT603B S1 2011 GN PERSONNEL PERFORMANCE Each area will use the appropriate performance measures relating to the required tasks Performance measures should relate to the tasks that the employee is expected to perform BSBMKT603B S1 2011 GN PERSONNEL PERFORMANCE There are three major methods used to improve an employees performance They are: Counselling Coaching Mentoring BSBMKT603B S1 2011 GN PERSONNEL PERFORMANCE Counselling A non threatening