Overview of Ecos Consultings Presentation.PPTVIP

Overview of Ecos Consulting’s Presentation Provide market context Identify the scale and type of market opportunity presented by the state fleet Discuss test procedure recommendations Report findings from rolling resistance data collected so far Identify remaining data needs Gather input from manufacturers and other stakeholders Process Ecos Consulting was hired by CEC to conduct outreach to manufacturers, obtain rolling resistance data, make technical and program design recommendations. Ecos specializes in the process of transforming markets for energy efficient products: 1. Research to identify the technological market opportunities 2. Establishing manufacturer and retailer relationships and links to “public purpose” objectives 3. Understanding marketing leverage points for an efficiency message. 4. Creating a standardized test procedure and efficiency benchmark to facilitate fair, open competition. 5. Implementing a program (incentives, education, training, etc.) with trade allies to accelerate sales of the efficient products. Rolling Resistance Is a Factor in the Competitive Marketplace Michelin/BFGoodrich/Uniroyal played a leading role in the development of a new rolling resistance test procedure, has won 81% of JD Power’s tire customer satisfaction awards, and invests the greatest percentage of its revenues in tire RD. Goodyear has developed GT3 bioTRED models with very low rolling resistance and corn starch-based polymers. Branded LRR tires for electric and hybrid vehicles, such as Bridgestone/Firestone’s ECOPIA. OE / Replacement Tire Differences Original Equipment Tires Low rolling resistance sought for CAFE Short lifetimes (~2 years) typical – (new cars driven heavily; tire warranty separate from car’s) About 42% of buyers will replace OE tires at end of life with the same brand Replacement Tires Low cost and longevity more important in marketing than low rolling resistance Lifetimes longer than 2 years About 35% of buyers will replace their s