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The Efficiency of Laziness.doc
The Efficiency of Laziness
Electric tricycles zipping through the streets carrying couriers and stuffed with goods have become a common sight in China. This is especially true in urban centers, where the food delivery industry has recently experienced turbo-charged growth.
Behind their curtains, droves of people―cooped up at home or in offices―regularly swipe through apps, placing orders via their computers, tablets and smartphones.
Wei Yanfeng works as a software developer at the Zhongguancun Hi-tech Science Park, an incubator for technology startups in Beijing. Except for daily trips of about an hour each way between home and work, Wei spends very little time outdoors and usually orders three meals online per day.
Every morning, Wei orders breakfast before leaving home, and the food is already on his desk, when he arrives at the office. “My favorite restaurant delivers from 8 a.m., and the whole process takes less than half an hour,” he said.
As for lunch and dinner, various options exist. “Most restaurants near my office offer delivery services,” Wei said. “I have tried the majority of them, and my co-workers always share the discount information available on different food delivery mobile apps.”
Even when Wei works overtime, there are quite a few restaurants offering late night deliveries.
The lazy economy
The “swipe and order” behavior of many young people is facilitating innovative ideas in the service sector. Each day, new startups surface, providing some new service to consumers who seek convenience.
Fed up with restaurant food? We can offer homemade dishes cooked by housewives. Don’t want to queue for a manicure? We can arrange a nail artist to pay a visit. Have no time to collect your visa? We’ll sort it out for you. “Such services can save a lot of time,” Wei noted. “I cannot imagine life without delivery now.”
Deng Mei, 26 years old, set up her own company in Chengdu, Sichuan Province, in 2015, providing wardrobe arrang
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