中小企业应用跨境电商问题实证研究.docxVIP

中小企业应用跨境电商问题实证研究摘要：我国中小企业是带动市场经济发展的主要动力，而随着全球经济一体化的发展，跨境贸易带领我国中小企业进入了国际市场，利用电子商务平台，扩大了我国产品在国际市场上的份额。对中小企业应用跨境电商问题研究的主要目的在于明确中小企业选择跨境电商的影响因素，并在此基础上提出解决措施，保证我国中小企业在选择跨境电商方面能够做出正确决断。本文通过实证分析对影响中小企业选择跨境电商因素进行的研究，其证明在跨境贸易中的电子营销、电子支付、电子通关和跨境物流的回归系数分别为-0.65、0.23、0.49、0.58，随后针对四项指标的评价进行了分析与总结，并在文章最后提出了我国中小企业目前在应用跨境电商中的问题与相应的解决方案，为我国中小企业在跨境电商中的应用有良好的市场环境，从而促进市场经济的发展。关键词：中小企业；跨境；电子商务；实证研究Small and medium-sized enterprise application cross-border electrical problems is empirical researchAbstract: our country small and medium-sized enterprise is the main power, driving the development of market economy and with the development of global economic integration, cross-border trade lead our country small and medium-sized enterprises to enter the international market, use of e-commerce platform, expand the products in the international market share in China. For small and medium-sized enterprise application cross-border electricity problems is the main purpose of the study is to clear the influence factors of small and medium-sized enterprises to choose cross-border electricity, and put forward solutions, on the basis of the choice of our country small and medium-sized enterprises in cross-border electricity can make the right decisions. In this article, through the empirical analysis on the influencing factors of small and medium-sized enterprises to choose cross-border electricity studies prove that cross-border trade in the electronic marketing, electronic payment and electronic customs clearance and cross-border logistics of regression coefficients are 0.65, 0.23, 0.49, 0.65 respectively, and then in view of the four indicators of evaluation are analyzed and summarized, and at the end of the article puts forward the small and medium-sized enterprises in our country at present in the application problems and corresponding solutions of cross-border electricity, for our country small and medium-sized enterprises in the application of cross-border electricity has the good market envi