营销英语复习.docVIP

Chapter1 Marketing Management [营销管理] 1、Marketing is an organizational function and a set of processes /for creating,communicating and delivering values to customers and for managing customers relationship/ in ways that benefit the organization and its stakeholder at large.2、The production concept [生产观念] It holds the philosophy that consumers will favor those products that are widely available and low in cost. 3、The product concept [产品观念] consumers will favor products that offer the most quality,performance,and innovative features. 4、The selling concept [销售观念] Many organizations follow the se