英语—Unìt1“Advertìsìng”project演示演示课件[译林牛津版必须修读4].pptVIP

Homework Develop your own ad campaign in groups, promoting a public welfare issue. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * * 高 一 英 语 Module 4 Unit 1 Project: developing an ad campaign How do you build an ad campaign 授课教师：刘淑英 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Try to find out the main idea of each paragraph Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Find the main idea of each paragraph 1.The definition of an ad campaign. 2.The target audience and how to determine the target audience. 3.What the ad campaign says. 4.How to reach the target audience. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 1.What do you know about an ad campaign? An ad campaign is an organized programme of advertisements using various types of ads to a particular audience. 2.What must you keep in mind when you start a successful advertising campaign? A clear goal and target audience. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 3.Why do you need to research your audience? Because the right message needs to be created for right people. 4.What should your advertising campaign be based on? Mainly on the target audience and the media that reaches that particular group first. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 1. An ad campaign may depend on _____ to be successful A. many different people and target audience B. the use of many different kinds of media C. the final decision of the target audience and successful people D. the images that common people can create B Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile