大众传播视野下文学批评的跨媒体现象分析.pdfVIP

2004年 12月 第 24卷第4期(总70期) 西安交通大学学报(社会科学版) Journal of Xi an Jiaotong University(Social Sciences) Dec．2oo4 Vo1．24(Sum No．70) 大众传播视野下文学批评的跨媒体现象分析 杨 琳，李明德 (西安交通大学 人文社会科学学院，陕西 西安 710049) [摘 要] 在媒体走向大众化时代的环境中，构建跨媒体传播的多元话语的文学与文学批评成为必然。文学批评走向 大众传媒，也就更加接近于大众，媒介的功能使批评的功能得以柘展；走向大众传媒的文学批评，使作品与受众之间建立 起良性互动回馈机制，构建起批评的介入平台；走向大众传媒的文学批评，应冲破单纯的学理型、研究型或精英层的束 缚，开拓广阔的话语渠道；走向大众传媒的文学批评应具有强烈的精神建构特点，尤其是在媒体批评为市场所左右时，文 学批评家从某种意义上讲，则引领着大众审美走向，充当着精神守望者的角色。 [关键词] 大众传媒；文学批评；跨媒体 [中图分类号] 106 [文献标识码] A [文章编号] 1008-245X(2004)04-0090-05 An Analysis on Trans—media Phenomenon of Literal Criticism in the nass Transmision Vision Field YANG Lin．LI Ming—de (School of Humanities and Social Science，Xi an Jiaotong University，Xi an 7 10049，China) Abstract In the environment of the era that media have become popular，it has turned out to be inevitable to constitute literature and literal criticism of the multiple discourses that span media transmission．The literal criticism is all the more close to the masses as it gets to the mass media．Th e function of the media enables the function of criticism to be extended．Th e literal criticism getting to the mass media is enabled to establish be． nign interactive feedback mechanism between products and audiences and build up a platform for the interposi- tion of criticism．Th e literal criticism getting to the mass media must break through the ties of the simply scholarly and theoretical type，research type and talent strata and explore a wide discourse channe1．Th e literal criticism getting to the mass media must possess strong spirtual constitutional feattires，especially when media criticism is controled by the market．Th e literal criticizer，in some sense，should guide the orientation of the mass aesthetic judgraent and play a role of spirtual watcher． Key words mass media：literal criticism：trans—media 20世纪 9O年代以来，随着中国现代化进程的加 速和市场经济的建立，中国社会呈现出社会转型期的 诸如经济结构、社会价值观、文化冲突、心理体验等诸 多因素变化，引发了文学生存环境、生存方式与传播方 式的变化。同时，转型时期复杂、多元的社会状态，带 来了文艺创作的纷杂、丰富，使文学在审美趋向、创作 手段、文本形态、话