the introduce of Starbucks.ppt

_____the introduce of Starbucks Starbucks is a very famous name, a chain of American coffee company was founded in 1971, is the worlds largest chain of coffee shops, the headquarters is located in Seattle City, Washington, USA. supplyThe restaurant feature a limited menu that includ:30 variety of the worlds top coffee beans, handmade all kinds of cake espresso coffee and a variety of hot and cold drinks, fresh and delicious dessert and coffee machine, a variety of coffee cup and so on. The begin of Starbucks Seattle has a small coffee shop retailers to transfer. Schultz took the small firm,decorating the shop into a dark green. and selling coffee beans to Seattle restaurants and coffee shops . History 1.In 1971, the first shop was established in Seattle Starbucks , began operating the coffee business. 2.In 1982, Mr. Howard Schulz joined Starbucks, as a director of marketing and saling.3.In 1987, Mr. Schultz bought Starbucks, and opened the first shop selling coffee and espresso coffee . 4.In 1992, Starbucks listed on New Yorks NASDAQ successfully, has now entered a new stage of development.5.In 2009, Starbucks launched instant coffee Via, achieving $100000000 in global sales only 10 months , and established more than 4 sales outlets. Starbucks brand is available in 2 versionsThe origin of the first version of the trademark Brown is a sixteenth Century Scandinavian double tailed Mermaid carving patterns, her naked breast and a fully visible double fish tail. scaleStarbucks in 39 countries around the world, has more than 13000 stores, 145000 partners The ultimate goal of Starbucks, is to open 25000 chain stores in the world, just like McDonalds (30000 stores), everywhere. Starbucks in ChinaChina market is known as the second home market at Starbucks.Schultz at the general meeting of shareholders referred to the three degree China market, he said, Starbucks plans to open 1500 stores in 75 citys in China in 2015. * * the Founder T