Snap 案例.docxVIP

Snapchat’s futureSnap to itThe messaging app has quickly become a cultural __________. Building it into a lasting business will take longer这款即时通讯应用已经迅速成为一场文化上的轰动。但要建成一家长青的公司还需要更长时间Feb 4th 2017?| SAN FRANCISCOWHEN Snapchat first became popular in 2013, many thought the messaging app would disappear almost as quickly as its vanishing messages. Instead, it has become one of the most __________ internet firms to __________in years. When Snap, Snapchat’s parent company, goes public at an expected valuation of $20bn-25bn—the IPO is expected in March—its market __________ will be the most closely watched since Alibaba, a Chinese e-commerce giant, __________in 2014. Snap’s offering documents may be filed publicly as soon as this week.2013年Snapchat刚开始流行时，许多人认为这款应用会像它传递的消息那样转瞬即逝。结果它却成为了多年来最引人注目的新兴互联网公司之一。 Snapchat的母公司Snap预计于3月上市，估值200亿至250亿美元，这将是继中国电商巨头阿里巴巴于20 1 4年上市之后最受关注的一场亮相。Snap的募股文件已于本月初公开发布。Snapchat has captivated youngsters in the West with its quickly disappearing content and playful features. It appears to have connected with youth more successfully than older rivals such as Facebook (or its messaging service, WhatsApp). Users share digitally enhanced photos and videos of themselves __________ rainbows and __________their faces into animal masks. Around 41% of Americans aged 18 to 34 use the__________messaging service every day, and 150m people globally spend time on it every day.?Snapchat以其迅速消失的内容和有趣的功能迷住了西方的年轻人。比起Facebook(或其即时通讯服务WhatsApp)等历史更悠久的竞争对手，它似乎更讨年轻人的欢心。用户分享经过数字增强的自拍照和视频，口吐彩虹，把脸变形成动物面具。 1 8至34岁的美国人中大约有41%每月使用这款“阅后即焚”的即时通讯服务，全球则有1.5亿人每天都使用该软件。Older grown-ups should pay attention too. Snapchat is experimenting with new technologies, such as augmented reality (AR) and __________. A large share of people who have used AR will have experienced it on Snapchat, where users can __________computer-generated images on photos and videos (see?/news/science-and-technologyreplacing-real-world-virtual-one-neat-trick-combining-twoarticle).年长的成年人也应该注意它。 Snapchat