RegainingtheSenseofBeingaShanghaineseAStudyofthe.pdfVIP

234 Intercultural Communication Studies XX: 1 (2011) Xu dai Regaining the Sense of Being a Shanghainese: A Study of the Revival of Art Deco as an Apparatus of Cultural Memory from an Intercultural Perspective Xu Lingna dAi Zeyu Shanghai International Studies University, China Abstract Art Deco, an artistic form originating from Europe yet flourishing in America, functioned as the symbol of Shanghai modernism (摩登) when it was introduced into Shanghai in the 1920’s and 1930’s. Its wide application in skyscrapers catapulted it into the aesthetic representative of modernity. As the most representative of the Art Deco style, buildings such as Paramount, Sassoon House and the Peace Hotel have become the extension of the identity of Shanghai people. This Art Deco style of architecture in the region on the one hand emits an exotic feeling, and on the other hand, helps to construct the identity of Shanghai people under the impact of globalization. The café, cigar and fashion that were popular seventy years ago have nowadays regained popularity among young people. Among such trends, Art Deco is welcomed by the architects as a way to recall the 1930’s Shanghai. This is evidenced in the advertisement of 353 Plaza, Yangtze Hotel and Peninsula Hotel. This paper explores the strengthening of local consciousness and the reconstruction of local identity in the context of the characteristics of the consumer culture of contemporary Shanghai. Keywords: revival of Art Deco, apparatus of memory, globalization, identity, consumer culture Intercultural Communication Studies XX: 1 (2011) Xu dai 235 重拾做上海人的感覺 —— 作為文化記憶裝置的Art Deco复興現象的 跨文化研究 许凌娜 戴泽宇 上海外国语大学 摘要 上世纪20、30年代，起源于欧洲、兴盛于美国的装饰艺术(ArtdDeco)作为西 洋文化被引入上海时，一度成为上海摩登的象征。其与摩天大楼的结合更是 成为城市现代性的美学的代表，万国建筑博物馆、百乐门、沙逊大厦、和平 饭店均为该时期ArtdDeco风格的代表作，成为老上海人心中身份意识的外在 延伸。ArtdDeco装饰下的十里洋场以其独有的风格表现着被中国人视为由西 方资本主义统治下的纸醉金迷的“异域”风情与上海人在全球化的影响下建 立的身份认同。时隔70多年后，流行于那个时代的咖啡馆、雪茄和时装现在 也正成为都市年轻人最推崇的生活方式。随着这种生活方式的回溯,Art Deco 风格也以追忆30年代老上海的