业务员推销方法的培训演示课件.pptVIP

业务经理推销实战技巧培训 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 第一讲 推销知识与技能必备 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 1. 推销的定义 △ 狭义：创造出人们的需求 △ 广义：是一种说服、暗示；或者是一种沟通、 要求。 △ 结论：人人时时刻刻都在推销。 换言之：运用一切可能的方法把产品或服务 提供给顾客，使其接受或购买。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 推销无时不刻无不在 ⊕婴儿啼哭要吃奶 ⊕小孩说服母亲买巧克力 ⊕员工用各种方法要求老板加薪 …… Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 2. 对推销的误解 △ 无一技之长谋职无奈去做推销 △ 工作简单，有健康体魄即可 △ 只要会讲好听话，做事勤快 △ 身在曹营心在汉，骑驴找马 …… Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. △ 推销工作神圣 ＊ 与经济社会生活息息相关 ＊拉动消费需求，刺激经济增长 ＊企业生存动力 犹如计算机电脑芯片——CPU （1976年/推销1425部汽车） △ 伟大人物对销售工作的解释 ＊马克思：最惊险的跳跃 ＊乔 · 吉拉德：推动世界的手，没有我们， 社会体系将停摆。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slide