大杨服饰核心竞争力提升问题研究【定稿】大学学位论文.doc

大杨服饰核心竞争力提升问题研究 摘 要 关键词： Abstract In recent years,the core competitiveness of enterprises as a source of long-term competitive advantage. At home and abroad theory and business have caused great attention. Concept of brand management is quietly rising in recent years. This article include four parts.Firstly, studied the theory of core competitiveness of enterprises in general, and then discusses the use of costumes and problems of the theory of core competitiveness of enterprises, and the core competitiveness Dayang Creation. Made a thorough study of the core Dayang enterprise creation competitiveness of the problems raised, and also studied the way to enhance the core competitiveness of Dayang costumes. For discussion of scholars of different core competitiveness of enterprises, Firstly the author summarizes the meaning of the core competitiveness of enterprises.In order to Dayang Creation as an object, analyzes the specific content of the core competitiveness. From the aspects of the brand, marketing, finance and carry out research on core competencies, and on this basis, the creation of Dayang Groups core competitiveness conducted a comprehensive analysis, the lack of Dayang Creation core competitiveness of enterprises exist, including human relative lack of resources, capacity for independent innovation is relatively weak, and the stock market are more poor decision-making problems, combined with the actual situation Dayang Creation to recruit professionals, technical innovation, build brands and develop long-term development strategy make recommendations, put forward for the creation of a large poplar core competitiveness. This article in corporate brand building is still a long way to go, shaping apparel brand is the key to enhance the core competitiveness, the conclusion that branding is Dayang Creation. To enhance the core competitiveness of the soul, our apparel business an important way to the development of our apparel companies enhance t