A brief analysis of the Translation and culture in English Ads 浅析广告翻译与文化.doc

PAGE  PAGE 10 Contents  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc292454287 Abstract：  PAGEREF _Toc292454287 \h 2  HYPERLINK \l _Toc292454288 1. Characteristics of English Ads  PAGEREF _Toc292454288 \h 2  HYPERLINK \l _Toc292454289 1.1 Vocabulary Characteristics  PAGEREF _Toc292454289 \h 2  HYPERLINK \l _Toc292454290 1.2 Grammar Characteristics  PAGEREF _Toc292454290 \h 2  HYPERLINK \l _Toc292454291 1.2.1 Favored simple sentences  PAGEREF _Toc292454291 \h 2  HYPERLINK \l _Toc292454292 1.2.2 Multi-purposed imperative sentences  PAGEREF _Toc292454292 \h 3  HYPERLINK \l _Toc292454293 1.2.3 Commonly used Elliptical Sentences  PAGEREF _Toc292454293 \h 3  HYPERLINK \l _Toc292454294 1.3 Rhetoric Characteristics  PAGEREF _Toc292454294 \h 3  HYPERLINK \l _Toc292454295 1.3.1 Pun  PAGEREF _Toc292454295 \h 3  HYPERLINK \l _Toc292454296 1.3.2 Metaphor  PAGEREF _Toc292454296 \h 4  HYPERLINK \l _Toc292454297 1.3.3 Exaggeration  PAGEREF _Toc292454297 \h 4  HYPERLINK \l _Toc292454298 2. Translation strategy of English Ads  PAGEREF _Toc292454298 \h 4  HYPERLINK \l _Toc292454299 2.1 The English Ad techniques of Translation  PAGEREF _Toc292454299 \h 4  HYPERLINK \l _Toc292454300 2.2.1 Literal translation  PAGEREF _Toc292454300 \h 4  HYPERLINK \l _Toc292454301 2.2.2Meaning Implication  PAGEREF _Toc292454301 \h 5  HYPERLINK \l _Toc292454302 2.2.3 Creative Translation  PAGEREF _Toc292454302 \h 5  HYPERLINK \l _Toc292454303 2.2.4 Amplification  PAGEREF _Toc292454303 \h 5  HYPERLINK \l _Toc292454304 2.2.5 Omission  PAGEREF _Toc292454304 \h 6  HYPERLINK \l _Toc292454305 2.2.6 Qword method  PAGEREF _Toc292454305 \h 6  HYPERLINK \l _Toc292454306 3. The English Ad rules of Translation  PAGEREF _Toc292454306 \h 6  HYPERLINK \l _Toc292454307 4. The erroneous zone of advertising translation  PAGEREF _Toc292454307 \h 7  HYPERLINK \l _Toc292454308 4.1 Havent realized