English Morphology in Advertising 英语毕业论文.docVIP

English Morphology in Advertising Advertisements appear everywhere in modern society. For example, when you walk along the streets, you can see large advertisement boards with pretty girls smiling at you. In newspapers, for another example, you often see half of the pages covered with advertisements. As still another example, when you turn on the TV set, you see advertisements again. Whether you like them or not, they are pouring into your life. In order to attract more consumers, the designers try their best to use various expressions on language. For this reason, I am going to analyze the language features in English advertisements. 1. Use of monosyllabic verbs Monosyllabic verbs conform to the charactertics of English advertising, such as concise, simple and easy. This kind of verbs is the most fundamental verbs which people usually use. For example, make, come, get, go, give, know, have, keep, look, see, need, buy, love, use, take, feel, like, start, taste, choose and so on. The meanings of these words are different. Some show the relationship between commodities and customers, some indicate the owner of certain commodities, and some others express people’s feeling and fondness on products. Please look the following advertisement contained verbs: A. I choose Bell because they still make them like they used to. B. Get your own Franco-American Bowl and Nutrition Patrol Set. C. Why buy just a boat, when you could buy a Chris-Craft. D. It always tastes better when it comes from your own backyard. E. Keep a beautiful record of your World Travels. Kone gives you more in materials handling. 2. Use of simple words Some words are colloquialism. For example: A. Just do it. (Nike) B. Ask for more. (best) C. We lead. Others copy. (Copy Machine) D. The taste is great. (Nestle Coffee) 3. Use of abbreviation Abbreviation was used in many advertisements. Today advertisement is extremely a big expense. Use of abbreviation could bring down advertisement costs and save