E-Commerce Individual Assignment An analysis of issues surrounding the implementation of an.pdf

E-Commerce Individual Assignment - 1 - An analysis of issues surrounding the implementation of an E-Commerce solution at Nike in 1999 Steven Kelly E-Commerce Individual Assignment - 2 - Abstract This report is based upon the multinational sports product producer Nike. Firstly the report introduced Nike, along with its 1999 E-Commerce strategy and the associated benefits and problems of the strategy. The report then highlights the state European sports market in 1999, along with issues that Nike should investigate so that it can remain profitable in the European market. The report also considers the state of E-Commerce within European countries in 1999 so that a demographical picture of the European E- Commerce landscape can be seen. Finally, the report considers general issues facing organisations when implementing E-Commerce solutions and attempts to demonstrate how Nike can remedy these issues. E-Commerce Individual Assignment - 3 - Contents Abstract _____________________________________________________ 2 1.0 Introduction _____________________________________________ 6 2.0 Case Study: Nike_________________________________________ 6 2.1 Introduction ___________________________________________ 6 2.2 Electronic Commerce issues facing Nike_____________________ 6 2.2.1 External issues _____________________________________ 6 2.2.2 Internal issues______________________________________ 8 2.3 Opportunities __________________________________________ 8 3.0 State of the 1999 European sports product market______________ 10 3.1 Introduction __________________________________________ 10 3.2 Sports participation___________________________________ 10 3.2.1 Implications for Nike ________________________________ 11 3.3 Market size and trends ________________________________ 11 3.3.1 Implications for Nike ________________________________ 11 3.4 Production ___________