WiFi as a expanded coverage for MBB.pdf

Security Level: 2012-3-13 WiMAX Mobile WiFi Light up Subscriber Development Potential HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Content 1 Mobile WiFi – Extra Values for WiMAX Operators 2 Mobile WiFi Business Model Analysis What is it (Usage Scenario) Who to sell (Target Market) Why to buy (User Values) 3 Huawei Mobile WiFi Solution How to Sell (Marketing Mix) Mobile WiFi Booming Among Worldwide Mobile Operators Mainstream operators are promoting mobile WiFi for their mobile broadband services MBB subscriber 5-year CAGR: 50%+ mobile WiFi + Tablets bundles Embedded Tablet/PC Pioneering operators even enter CE market by offering “mobile WiFi+ Ipad bundles” USB stick/dongle mobile WiFi Source: Informa mobile WiFi is one of the most important drivers for Make it WiFi in order to extend Verizon’s * Forecast refer to PC type Subscriber MBB subscriber growth from terminal point of view CDMA network to all hottest electronic product users HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 3 Mobile WiFi Finally Available for WiMAX Telco WiMAX Network WiMAX WiFi C t l h t f biloncep ua c ar o mo e WiFi Router WiMAX-powered mobile WiFi routers are finally available, leading WiMAX telcos are offering mobile WiFi package plans, and have gained huge HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 4 popularity 100X Potential Market with Mobile WiFi Million With mobile WiFi, addresable market expand to all Source: Maravedis WiFi Alliance Snatch users from craze of whatever new IP Cell PhoneDC Media Portable Game Console NetbookMP3 MID Notebook E-reader PC, as well as all wifi-embbeded electronic product fancy electronic devices (eg: iPad, Iphone, tablets or other smart devices) PlayerPlayer M bil WiFi t bl O t t j h bi dd bl k t HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 5 o e rou er ena es pera or o en oy way muc gger a ressa e mar e Stimulate Traffic Usage Wherever people play it Whenever p