UNITTheElementsofEffectiveBusinessWriting.docVIP

UNIT 1 The Elements of Effective Business Writing 1、人家的名字千万不要错。老一辈的看到名字错就干脆撵去垃圾桶。同样，头衔都不要错。头衔或学位，任择其一吧。以下是一样的：Howard E. Wyatt，Dr. Howard E. Hyatt。 2、多过一个男人，用Messrs，就是Misters的意思，不过不要跟名字，跟姓就行啦。例如：Messrs. Smith, Wyatt, and Fury。女人呢？用Mesdames，Mmes.，或者Mses. 同样不要跟名字。例如：Mses. Farb, Lionel, and Gray。男女一齐呢？弄清楚称呼就行。例如： Dr. and Mrs. Harold Wright；Mr. Harold Wright and Dr. Margaret Wright；Mr. and Mrs. Harvey Adams-Quinn。 3、有头衔就要跟紧。例如有人有荣誉学位就不喜欢用一般的头衔，有时不知道对方头衔，干脆用Ms.算了：Ms. Sarah Gray。 4、地址要低日期至少两行。署名时，职衔短可以写在同一行，长就分行吧。例如：Ken Green, President，Ken Green　／Vice President, Unicom China 5、老外的名字有时有Jr. 或 Sr.，之前的逗点是随你喜欢的，以下都是正确，不要笑人：Michael J. Smith, Jr. ／Michael J. Smith Sr. 6、外国国名尽量用大写。是为尊重，也方便邮差叔叔。 7、地址上的数字直接用阿拉伯数字吧，除了One。例子： 127 Ninth Avenue, North, 127 E. 15 Street, 5 Park Avenue, One Wingren Plaza, 556 - 91 Street UNIT 2 The Forms of the Business Letter UNIT 3 Establishing Business Relations Specimens of Establishing-Business-Relation Letters Useful Sentences on Establishing Business Relations Exercises UNIT 4 Business References Specimen of Reference Letters Useful Sentences on Business References Exercises UNIT 5 Sales Letters Write an Attractive Opening Explain the Product Make Good Your Claims Write an Effective Close Give Your Letter an Attractive Look Specimen of Sales Letters Useful Sentences on Sales Letters Exercises UNIT 6 Trade Enquiry The Reply to a Letter of Enquiry Useful Sentences on Trade Enquiry Exercises UNIT 7 Quotatio Offe and Tender Routine Quotations Quotations Subject to Conditions Offers Tender Useful Sentences on Quotation, Offer and Tender Exercises UNIT 8 Orders and Their Fulfillment Acknowledging the Order Declining the Order Useful Sentences on Orders Exercises UNIT 9 Banking and Movement of Currency The Air Mail Remittance Order The Cable Remittance Order The Foreign Draft Collections Specimen Letters on Banking and Payment Useful Sentences on Banking and payment Exercises UN