PresentedbyWinnieCheung,ChiefExecutiveVenueHong.pptVIP

 Presented by : Winnie Cheung, Chief Executive Venue : Hong Kong Institute of CPAs Date : 23 July 2009 Financial Crisis Survey 2009 Research Methodology Objectives The Institute invited members to participate in an online survey, hosted by Cimigo - 2,606 online surveys were completed in April The main objectives of the research were as follows: Understand perceptions of the profession amongst Accountants Understand the impact of the current economic downturn, and how this financial crisis has affected views of the profession Ultimately, the research findings will help the Institute to increase their understanding towards their members’ perceptions and will provide valuable insights Respondent Profiles 2,606 online interviews were completed in total 27% of survey respondents are Professional Accountants in Practice (PAIP) 73% of survey respondents are Professional Accountants in Business (PAIB) Majority of respondents were seniors in their company PAIP: 57% Partner/Director/Sole Practitioner, 25% Manager PAIB: 28% CFO/COO, 21% Team Leader, 20% Divisional Manager Respondents have a long history in Accounting – average time as CPA is 16 years Survey respondents skewed toward Male (59%), especially PAIP (67% vs 57% for PAIB) High average monthly income: HK$54,860 (PAIP, HK$57,667 PAIB HK$53,853) Survey Subjects: Career Choices Career Prospects, Rewards Remunerations Surviving the Financial Crisis Ref: A1, A2 Motivation to Continue with a Career in Accounting Vast majority of HKICPA members are committed to the industry: 88% are likely to continue with a career in Accounting. Job security, esteem and prospects for advancement are the top 3 motivators for staying in the profession Top 2 boxes 88 Bottom 2 boxes 4 Mean 4.37 Base: All CPAs 2,606 Likeliness to continue career in accounting % N=2,291 Ref: A1, A2 Motivation to Continue with a Career in Accounting Vast majority of HKICPA members are committed to the industry: 88% are likely to continue with a career