2004年国际工程管理会议论文格式-ReputationandSales.PDFVIP

- 46 - 978-1-4673-6513-0/15/$31.00 ?2015 IEEE Moderating Effect of Number of Competitors on the Relationship between Reputation and Sales XU Min，YE Qiang School of Management, Harbin Institute of Technology, Harbin 150001, P.R.China Abstract: Reputation mechanisms have become an essential component in online marketplaces, helping to enforce trust and reduce risk. They play an important role in buyers’ purchase decisions, therefore generating favorable economic performance. Many researchers explore the impact of reputation on price or sales, however the majority of t