A New Look at Constructed Choice Processes.pdf

A New Look at Constructed Choice Processes Author(s): Dale Griffin, Wendy Liu, Uzma Khan Source: Marketing Letters, Vol. 16, No. 3/4, Sixth Invitational Choice Symposium (Dec., 2005), pp. 321-333 Published by: Springer Stable URL: /stable. Accessed: 24/07/2011 04:03 Your use of the JSTOR archive indicates your acceptance of JSTORs Terms and Conditions of Use, available at . /page/info/about/policies/terms.jsp. JSTORs Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at . /action/showPublisher?publisherCode=springer. . Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@. Springer is collaborating with JSTOR to digitize, preserve and extend access to Marketing Letters. A New Look at Constructed Choice Processes ￡\ Marketing Letters 16:3/4, 321-333, 2005 _ ? 2005 Springer Science + Business Media, Inc. Manufactured inthe Netherlands. DALE GRIFFIN Sander School of Business, University ofBritish Columbia, Vancouver, Canada WENDY LIU Graduate School of Business, Stanford University, Stanford, CA UZMA KHAN Tepper School of Business, Carnegie Mellon University, Pittsburgh, PA Abstract Normative models of choice assert axiomatically that preferences are consistent, coherent, and determined only by relevant alte