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CAGE analysis for XMB furniture AU market
CAGE analysis for AU market
XMB FURNITURE
DISCOVER XMB
2017-4-13
| Slide 2
XMB FURNITURE CO,.LTD
Founded in 1988
Head quarter in Xiamen
Focus on Kids Teens furniture
PRODUCT PORTFOLIO
Bobi
Vivi
GO AUSTRALIA
CAGE ANALYSIS
2017-4-13
| Slide 3
Culture
Geography
Administration
Economics
CAGE ANALYSIS
CULTURE
2017-4-13
| Slide 4
CULTURE
CAGE ANALYSIS
ADMINISTRATION
2017-4-13
| Slide 5
ADMINISTRATION
| Slide 5
Political stability
Stable social environment
Property and personal safety
Quick response to economic challenges
Smart marco economy adjustment
Low levels of corruption
Strict judicial and law enforcement system
Good to business operation
Low risk of investment
Faborable foreign investment policy
Encourage foreign investment
Sufficient service support to start business
Role of labor union
Help in coordinating and solving problems from
labor relationship
Strong influence on government policies and regulations
Low risk of investment
Close relationship with China
Frequent communication and talks among top leaders
Trade protectionism
Protectionism policy on furniture
Imposed high imported tax on furniture
CAGE ANALYSIS
GEOGRAPHY
2017-4-13
| Slide 6
GEOGRAPHY
| Slide 6
CAGE ANALYSIS
ECONOMY
2017-4-13
| Slide 7
ECONOMY
| Slide 7
Stable economic environment
AU economy in good shape in recent years
Low risk of economic and financial crisis
Low comprehensive business cost
KPMG indicates AU as second competitive country
In terms of business cost
Upgrading of furniture industry
High-end market is expanding
Market structure is upgrading
Marco economy influence
AU is sensitive to the international environment
Appreciation of AU dollars
Market monopoly
Imported furniture from five countries/areas:
Japan/Taiwan/Netherland/South Korea/Fance
Top five countries account for 99% market share
CAGE ANALYSIS
CONCLUSION
2017-4-13
| Slide 8
| Slide 8
Positive to enter AU market
Good homework is a must
…………………………
Thank you!
2017-4-13
| Slide 9
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