全国高校媒体发展研究报告.docxVIP

全国高校新媒体发展研究报告贾雨童（湖北第二师范学院）目录1．………………………………………………中文摘要2． …………………………………………………Abstract3. ……………………………………………………关键词正文部分1.……………………………………………………校园媒体的发展现状2.………………………………………新媒体环境下高校媒体创新的必要性3.………………………当代高校校园媒体走媒介融合之路的可行性与必要性论述4.………………………………………………………个人给高校媒介融合提出的改革方案5.………………………………………………………………报告结题摘要：近年来，互联网以飞快的速度发展，因此也被誉为“21世纪最耀眼的传播媒体”联合国新闻委员会召开年会后宣布：互联网成为继报刊、广播、电视等传统大众媒体之后的新兴媒体。互联网的出现突破了传统媒体所不能逾越的时间和空间屏障和单向的传播模式，使得信息的传播速度更快，覆盖范围更大，影响力更广，舆论引导能力更强。在这样一个互联网高速发展和新媒体大行其道的大背景之下，作为高校媒体的我们，该如何直面在新环境下的种种机遇和各种已经面临或即将面临的种种问题和困难；校园媒体该如何用好新媒体增强自身的影响力和传播力？面对资金、技术都非常有限的校园媒体，面对新媒体的冲击，该如何保持独有的影响力？新时代的高校媒体如何通过内容、传播手段的内容的调整更好的为大学生服务？这些内容将是我们所要探讨的问题。Abstract: In recent years, the Internet at the speed of fast development, which is known as the 21st centurys most dazzling media by the United Nations commission on news announced a year after the meeting: the Internet became the traditional media such as newspaper, radio, television, new media after the mass mediate emergence of the Internet broke through the traditional media cant beyond time and space barrier and one-way transmission mode, makes the information spread faster and more coverage, influence more widely, public opinion guiding ability is stronger.In such a high speed Internet development and under the background of new media is popular, as our college media, how to face all kinds of opportunities in the new environment and have faced or will face the problems and difficulties; Campus media how to use new media to strengthen their influence and propagation force? In the face of capital and technology are very limited campus media, in the face of the impact of new media, how to maintain the unique influence? A new era of university media through content, and to adjust the content of the communication better service for college students? The content will be the problems we want to discuss.关键词：新媒体（new medium）、互联网（internet?）、校园媒体（university campus media）、大学生（undergraduate）、互动（interaction）、媒介融合（media convergence）正文部分：新时代的校园媒体不能仅仅是校党委机关、团委机关或学工部的喉