管理学英语讲课.ppt

Intangible marketing By group two keynote speaker :Gong Ting Do you know what the general meaning of marketing is? But I want to tell you today is intangible marketing First Super stars hype (such as Yang mi and Feng shaofeng ) Actress compare their cloths when they on the red carpet And sometimes actress exposed themselves to gain more popularity These stars are through hype or show their beautiful clothes or makeup looks, what is more exposed in exchange for a higher rate of attention, this is through the kind of intangible marketing to sell themselves, and to gain a better fame . So, this is first intangible marketing I want to speak today Second star effect One：The clothes similar with hot stars are very expensive and sold out Two：Through celebrity endorsements, to impress the consumers eyeball Use the star effect, the influence of the star is used to impact consumers psychology, so as to promote the consumption of their products, this one, in my opinion, is also a intangible marketing. As a sales approach, can promote economic growth. Star effect is, therefore, I want to do todays second intangible marketing Three Use sales idea： it is say that vowing to let you have the memory of their products, and then at the mention of this you will be associated with their products，such as KFC，Pizza hut. Pizza hut：Main product for the pizza （Its slogan for pizza and more） A jewelry brand, called Darry Ring, Chinese means dairy. It is very special, only men can buy, using their identity CARDS only buy once life, women can‘t buy. （It is to promote loyalty to the world） Nike shoes ：Its slogan is Just do it. It is also the spirit of the Nike idea! We all know Chen O，the man who is famous because of an advertisement, also known as well as his gather beauty By a slogan or concept of thorough popular feeling to let consumers know about your product, this is also one of the mean