iancalvin-klein设计文化介绍.pptVIP

Calvin Klein;; From 1968 to the present, Calvin Klein has gone through more than 30 years in the fashion world, and is considered to be the representative of American fashion today. He believes that fashion in America today is modern, minimalism, comfortable, beautiful, casual and elegant. This is also Calvins designing philosophy.; He claimed I found that the essence of America style was trait of internationalization. Just like New York, it was not only a typical America city but also a typical international metropolis，which was the same as London, Tokyo and Seoul. People living here would react to my design, because their lives and needs were very similar. Regardless of where modern people lived, they all had their commonalities. ;;*;*;;On the design, Calvin Klein has his own unique principle: he takes simply neat lines and elegant colors as a priority in his design. In his new works, you are sure to find the reflection of last quarter or the year before. 在设计上，卡尔文·克莱恩有???自己独特的原则：他把简单利落的裁剪线条、优雅怡人的色彩作为自己在设计路线上强调的重点。在他的新作品当中，一定能找到上一季或前一年的影子。 ; One important style in Kleins productions is sexy, and this feature has been brought into fully play in his advertisement. The advertisments often adapt naked figure to create the perfect and tasteful image; But sometimes Klein also plays ball in his advertisement, such as to enable an underage female models to model in her underwear with erotic pose. It aroused a lot of controversy and received interference from the United Kingdom?Advertising?Standards?Authority. ; Sexy is various in Calvin Kleins design, so lately skinny and decadent figure appeared not so often as before, instead, a group of dynamic, young and healthy young people are active on his stage, with a big smile to show their passionate charm which easily capture the hearts of consumers.;Thank you !