3.Retailing.pptVIP

3. Retailing ;In this unit learners are expected to : learn the vocabulary and expressions in retailing industry; learn some basic skills in describing the layouts of items on the shelves in retailing industry; learn to write a report for the chain of bookshops, based on the information learners get from their own inspection; Present their ideas on the layout of items for improving the sales volume. Time required: 6 hours ;Key Vocabulary;Retailing:零售业 Retailer: 零售商 Retail chains:零售连锁商店 Outlets: 批发商店;销路;出路;出口 Mall:购物商场, 商业街, Hypermarkets:高级百货商店 Superstore:大型超级市场 Retail park: 零售园(大型零售商店集中区域) ;Lead-in 1: Group Discussion;Lead –in 2: listening: penetrate –enter modify—change/ improve abandon—give up Websites of the four companies: Habitat: www.habitat.co.uk The Virginia Group: The Body Shop: www.thebodyshop.co.uk Next: www. next.co.uk. ; Key words Profitable businesses: 盈利零售业 High quality merchandise: 高质量商品 Out of touch with…: 与…..不来往; 与….不合拍 The Atlantic: 大西洋 The structure of industry: 行业结构 A big budget: 庞大的预算 Underestimate:低估, 看轻 Aggressive: 敢作敢为的, 有闯劲的, 侵略性的 ; Answers to the exercises in Lead-in: Part 1: The Virginia Group The Body Shop Next, habitat Part 2: Yes 5. yes Yes 6. no No 7. no No 8.ye