浅析媒介融合下纸媒生存发展之路新.docVIP

学号2012101020517编号2016010517研究类型基础研究分类号 HUBEI NORMAL UNIVERSITY 论文（设计） Bachelor’s Thesis 论文题目浅析媒介融合下纸媒生存发展之路 ?以《楚天都市报》《羊城晚报》为例 作者姓名余云艳指导教师李贤斌所在院系文学院专业名称广播电视新闻学完成时间2014年12月8日 浅析媒介融合下纸媒生存发展之路 ?以《楚天都市报》《羊城晚报》为例 余云艳（指导老师 李贤斌） 湖北师范学院 中文系 湖北 黄石 435002 摘要：纸质媒体发展历史悠久，在人类新闻传播过程中占有重要地位。但是，随着社会科技的进步，电子网络的普及，新媒体不断融合中迎来了媒介融合时代。媒介融合，一方面给纸质媒体的生存与发展带来了强大的冲击力和压迫感，由于传统媒体发行渠道较单一、内容方面缺乏创新、传播渠道不够宽广；但是，另一方面，纸媒获得了前所未有的发展空间与潜力。因此，纸媒需要在新时期迎接挑战，不断更新发展技术，更好地走向集团化发展，为报刊重新绽放异彩不断努力。 关键词：媒介融合 纸媒 传媒集团 核心竞争力 Media convergence is analysed under the print way to survival and development Yu yunyan ( tutor：Li Xianbin ) （Department of Chinese ,Hubei Normal University,Huangshi 435002 , China) Abstract : Print media development has a long history, plays a crucial role in the process of information transmission in news. However, with the progress of social science and technology, the popularity of electronic networks, media convergence era ushered in with the new media convergence. Media integration, on the one hand, to the survival and development of paper media brought powerful impact and oppressive feeling, because of the traditional media distribution channel is single, lack of innovation content, transmission channel wide enough; But, on the other hand, print media won the unprecedented development space and potential. Print needs in the new era, therefore, meet the challenge, constantly updated development technology, better to collectivization development, for newspapers and count to try again. Key words :Media convergence print Media groups core competitiveness 目 录  TOC \o 1-3 \h \uHyperlink \l _To1. 前言 PageRef _To\h4 Hyperlink \l _To2．纸媒简介 PageRef _To\h4 Hyperlink \l _To2.1定义 PageRef _To\h4 Hyperlink \l _To2.2 纸媒新闻传播的优点 PageRef _To\h4 Hyperlink \l _To2.3 报纸报道的不足 PageRef _To\h5 Hyperlink \l _To3．媒介融合对报刊的冲击 PageR