运营管理期末复习上.doc

【第一张 operations strategy and managing chance】 1.What is Operations Management? Operations management(OM) is defined as the design, operating, and improvement of the Systems that create and deliver the firm’s primary products. Planning Organizing Staffing(配置) Directing Controling What is Transformation Process? Transformation Process: A collection of tasks and buffer, connected by flows of material and information, that transforms various inputs into outputs. 在物流和信息流的共同作用下，将（各种要素）投入变成（产品、服务）产出的一系列任务和缓冲的集合。 3.Manufacturing or Service Operations? 商品生产 交付服务 Output（产出） Uniformity of output（产出一致性） Uniformity of input（投入一致性） Labor content（劳动内容） Measurement of productivity（生产率测定） Customer contact（客户联系） Opportunity to correct quality problems before delivery（ 更正前交付质量问题的机会） Evaluation（评估） Patentable（专利的可取得性） 4. What does Operations Manger Do? Making Supply Meet Demand 系统system A set of interrelated parts that must work together.一系列相互关联的必须一起工作（共同运作）的部分的集合。 System Design System capacity（系统容量） Location of facilities（设施定位） Arrangement of departments（部门安排） Product and services planning （生产服务计划） Acquisition and placement of equipment（设备的采集和放置） 5. System Operations Management of personnel 工作人员的管理 Inventory planning and control 存货的计划和控制 Scheduling 计划 Project management 项目管理 Quality assurance 质量保障 【第二章 战略与运营战略Operations Strategy and Competitiveness】 What is Strategy ? In military, strategy is about the victory in the war, Attack and defending~~~ Strategy is about positioning, finding right position in the market, then targeting them (M Porter: HBS, 1996)战略是关于定位，找到在市场上的正确位置，然后以之为目标并实现。 ‘Business Strategy= competitive strategy’ 企业发展战略定义为包括企业战略(Corporate strategy)、商业战略(Business strategy)及各职能战略(Functional strategies)的战略体系 Types of Business Strategies 即低成本、市场分割、产品差异化战略。 2.What is Competitive Strategy? Competitiveness:The attractiveness of the product it supplies in the marketplace relative to its competition.竞争力是指公司与其竞争对手在供应市场上的商品或服务的吸引力。 Core competency： B