奔驰汽车苏州利星行俱乐部策划提案”[65页].ppt

绅;雅;骑;Project analysis 品牌背景 产品特性 客群分析 活动目标;roject analysis;Brand background;Character of product;Character of product;Analysis of consumer;Target of event;Target of event;Target of event;trategy of event;Theme of event;Theme of event;Creative highlight;Creative highlight-KV;Creative highlight-KV;Creative highlight-KV;Theme accord with brand target;考虑因素： 符合品牌形象与产品特点 符合目标受众特性与需求 可以创造更多公关面的传播点;Theme accord with brand target;结论：完美契合 主题与品牌及目标契合 主题的深入延展与品牌、及目标的多层次特性契合;Gnenral plan;Gnenral plan;Gnenral plan;Event plan for Jun;Event plan for Jun;P art of brand show;P art of brand show;P art of brand show;Prestiges’ memory Joy party;PART 1 来宾到达4s店签到处，用蜡笔签到，由礼仪小姐协助戴上铭仕红领巾;RUNDOWN;RUNDOWN;RUNDOWN;RUNDOWN;RUNDOWN;BUDGET;Prestige concert;PART 2 来宾到期，活动正式开始。全场暗场，震撼的创意击鼓开场。完毕后，MC有请领导致辞。;Prestige concert;Prestige concert;Prestige concert;Prestige concert;Prestige concert;Treasures luxury club;PART 1 狮林府是苏州当以一家非常高端的私人会所，以雪茄文化与红酒文化著称，车友到达后，先在工作人员陪同下参观会所的雪茄与红酒储藏室;Treasures luxury club;Treasures luxury club;Treasures luxury club;Treasures luxury club;Treasures luxury club;Treasures luxury club;Yacht trip;PART 1 下午车主悉数到齐，于品牌展区处留影，由品牌高层协助佩戴上铭仕水手徽章，登船;Yacht trip;Yacht trip;Yacht trip;Yacht trip;Yacht trip;Coperation brand