英汉翻译广告外语翻译.pptVIP

Lecture 14;1. Lexical features of English advertisement;;2）Creating new words and odd words to cause novelty;3）Abbreviations and compound words in order to save space;4）Both elegant words and colloquialisms are used;2. Grammatical features;2）More compound sentences with parallel structures, brief and clear;3）More ellipsis with condensed language;4）More imperative sentences with strong sense of encouragement;5）Using negative sentences to describe other things to set off by contrast;6）Frequent use of active voice and simple present tense;3. Rhetorical Features;My Paris in a perfume. 巴黎在我的香水中。(metonymy) I’m More satisfied! 我更满意摩尔牌香烟。(pun) We take no pride in prejudice. 我们不以偏见为荣。(expression from classics) We’ve hidden a garden full of vegetables where you’d never expect. In a pie. 我们在您想不到的地方藏着整个菜园。就在馅饼里。; Flowers by Interflora speak from the heart. 植物园培育的鲜花倾诉衷肠。（拟人） Dish after dish after dish. People expect us to be better. 一盘一盘又一盘。人们盼望我们更好。（重复） A contemporary classic. A timeless timepiece. 当代的经典作，永久的记时器。(antithesis) Hi-Fi, Hi_Fun, Hi-Fashion, only from Sony. 高保真，高乐趣，高时尚，只来自索尼。（alliteration）;Translation Practice;明天是今天的映像 夜晚是一段特别的时间——休息和更新的时间。您的身体开始放松，由白天的紧张活动松弛下来，转入轻柔的韵律。白天您的笑容和笑声所消耗掉的精力要由夜晚魔术般地来补充。这时，您的皮肤需要特别的护理。 奥莱夜霜是一种夜晚使用的特别护肤霜，能充分发挥夜晚的魔力。无油脂，轻柔，舒适，让皮肤一面自然呼吸，一面吸收奥莱夜霜的特殊营养。 一夜之中，每时每刻，奥莱夜霜使您的皮肤始终保持湿润，增强皮肤的自然再生能力，舒展细微的皱纹，让您的皮肤显得更柔软更年轻。 今夜檫的奥莱夜霜明天变成您青春的明艳。;Homework;The End of the Lecture Thank you!